True Or False? If You Have An Ideal Customer Profile, You Don’t Need Buyer Personas.

Who At Your Company Will Buyer Personas Most Benefit?

The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant for qualifying leads. All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of […]

How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?

Your back office teams should define and maintain your company’s purpose and find ways to share it with the rest of the company. Back office teams should find ways to make sure accounting processes, legal forms, etc. are focused on the needs of your customers. Back office teams should be aware of your company’s purpose […]

Fill In The Blank: Your __________ Is Your Strongest Acquisition Lever.

content library current customer base inbound tool stack sales-qualified leads Download HubSpot Inbound Certification Exam Answers (PDF)