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HubSpot Inbound Certification

True Or False? If You Have An Ideal Customer Profile, You Don’t Need Buyer Personas.

April 15, 2020Knowledge GlassComments Off on True Or False? If You Have An Ideal Customer Profile, You Don’t Need Buyer Personas.
  • True
  • False

Download HubSpot Inbound Certification Exam Answers (PDF)

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HubSpot Inbound Certification

If A Salesperson Is Speaking With A Specific Person And Discovers That The Person Doesn’t Exactly Match Their Assigned Persona, What Should The Salesperson Do?

April 14, 2020Knowledge Glass

Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says. Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, […]

HubSpot Inbound Certification

What Is The Goal Of The Identify Phase Of An Inbound Sales Strategy?

April 15, 2020Knowledge Glass

To identify good-fit leads from within the large pool of available prospects. To identify the goals and challenges of specific prospects. To identify the ways your product or service can benefit people who match your buyer personas. To identify ways to differentiate your offering from your chief competitors’ offerings. Download HubSpot Inbound Certification Exam Answers (PDF)

HubSpot Inbound Certification

What Is The Three Horizon Framework?

April 14, 2020Knowledge Glass

The three horizon framework is a way to conceptualize what your business wants to accomplish in the short-term, mid-term, and long-term. The three horizon framework is the sun’s relative position to the earth at any point of day. The three horizon framework is a way to allocate stock in your business’ investment portfolio. The three horizon framework is a […]

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What Are The Steps For Creating A Conversion Path?
True Or False? Each Prospect Who Comes To Your Website For The First Time Is Always In The Awareness Stage Of The Buyer’s Journey.

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