If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?

You’d use the conversions report. You’d use the click analysis report. You’d use the attribution report. You’d use the campaigns report. The correct answer is: You’d use the attribution report.

Which of the following is the first step in setting up conversion tracking?

Modify the tag for your website or app after requesting it from your web administrator. Add a conversion tracking tag to your website or app after modifying it in Google Ads. Request a snippet of code from your web administrator and add it to your website for everyone you want to track. Set up a […]

Which of the following is an example of a Smart Bidding strategy?

Manual CPC Enhanced impressions Target CPA Viewable CPM The correct answer is: Target CPA