If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?

The marketer should use conversion value-per-click. The marketer should use conversion rate. The marketer should use conversion value-per-cost. The marketer should use cost-per-conversion. The correct answer is: The marketer should use conversion rate.

Why might an advertiser use enhanced conversions for leads?

To track sales and events that happen on a website To track sales that happen off a website from website leads To use third-party data to improve their offline lead measurement To improve the measurement of online conversions The correct answer is: To improve the measurement of online conversions

What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?

You could turn off the ads to stop traffic. You could use more general keywords. You could reduce campaign budgets. You could add more negative keywords. The correct answer is: You could add more negative keywords.