If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

What’s the practice you’d want to use for turning marketing insights into action?

Increase investment in an underperforming channel. Shift budgets from well-performing channels to underperforming Increase the frequency of underperforming ad creatives. Focus on the right audience for the message shared in that stage of the buying journey. The correct answer is: Focus on the right audience for the message shared in that stage of the buying […]

You’re an advertiser at a large agency, and you want to know how marketing mix models work. Which of the following descriptions explains what marketing mix models do?

Marketing mix models evaluate a customer’s long-term marketing value to provide a more accurate view of performance. Marketing mix models are a way to determine the impact of a specific variable on control and treatment groups. Marketing mix models use conversion data to calculate the contribution of each interaction across the conversion path. Marketing mix […]

Store visits conversion tracking can be described in which way?

It requires sufficient data to accurately report store visits and pass Google’s privacy thresholds. It has no mininum impression or click requirements. It’s available in all countries and regions as long as it’s not a sensitive business type or account. It’s available for all business types, but only in certain countries. The correct answer is: […]