If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

Why might you want to import Google Analytics conversions to Google Ads?

To provide Google Ads access to data that helps optimize bids To view historical data from before the import To let first-party data be sent from websites To link accounts in Google Analytics without auto-tagging The correct answer is: To provide Google Ads access to data that helps optimize bids

Why might an advertiser use enhanced conversions for leads?

To track sales and events that happen on a website To track sales that happen off a website from website leads To use third-party data to improve their offline lead measurement To improve the measurement of online conversions The correct answer is: To improve the measurement of online conversions

What are two benefits of using the Recommendations page in a Google Ads account to help with campaign performance? Choose two.

The Recommendations page can introduce you to new features and trends across Google. The Recommendations page can increase your budget if you select to auto apply to recommendations. The Recommendations page can help maximize your budget by improving bidding and keywords. The Recommendations page can increase the amount of time and effort spent on optimizing […]