If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

Which of the following is an estimate of how well your Google Ads account is set to perform?

Optimization score Attribution score Recommendation score Quality score The correct answer is: Optimization score

After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?

One that’s done in-store only and doesn’t require the customer to have interacted with your ad. One in which a customer sees and interacts with the marketing manager’s ad, but then doesn’t complete a conversion on their site. One in which a customer sees but doesn’t interact with the marketing manager’s ad, and then later […]

What do marketing mix models show advertisers?

They’re a way to determine the impact of a specific variable on control and treatment groups. They evaluate a customer’s long-term marketing value to provide a more accurate view of performance. They’re an analysis that shows the impact of marketing on a brand’s sales. They use your conversion data to calculate the contribution of each […]