If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

How can an advertiser set up enhanced conversions for web?

Enhanced conversions for web can be set up through Google Analytics Manager. Enhanced conversions for web can be set up through Google Tag Assistant. Enhanced conversions for web can be set up through Google Tag Manager, Google tag, or Google Ads API. Enhanced conversions for web can be set up through the Google Ads API […]

A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?

Viewing an online advertisement for a car Calling to ask about a test-drive Recommending the car on social media Filling out an email subscription form The correct answer is: Viewing an online advertisement for a car

Data-driven attribution works in which of the following ways?

By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path. By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. By leveraging an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display. […]