If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?

You’d describe it as a tag snippet for Google Shopping that’s needed for tracking. You’d describe it as a JavaScript framework, also known as gtag.js. You’d describe it as what will replace Tag Manager, which has less accurate data. You’d describe it as being used to deploy and modify both Google and third-party tags. The […]

Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?

Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can. Google Analytics attributes conversions to the date of the impression that caused the conversion. Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion. Google Ads attributes conversions to the […]

In what way do view-through conversions get counted?

They get counted as conversions that are recorded when users view and interact with an ad, then never convert. They get counted as conversions that are recorded when new users view and interact with an ad, then later convert. They get counted as conversions that are recorded when repeat users view but don’t interact with […]