It uses hashed, first-party data to unlock more powerful bidding. It uses third-party data to improve the accuracy of your conversion measurement. It uses third-party data to unlock more powerful bidding. It uses Google Analytics to unlock more powerful bidding. The correct answer is: It uses hashed, first-party data to unlock more powerful bidding.
ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid. ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid. ECPC looks at ad auctions, then lowers a max cost-per-click (CPC) bid. ECPC looks at a listed target return on investment (ROI), then raises a max […]
Media mix optimization Targeting optimization Bidding optimization Channel optimization The correct answer is: Targeting optimization Bidding optimization