Google Ads Measurement Answers

If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?

Sara TaylorComments Off on If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?
  • Modify the event tag to capture a unique order ID.
  • Toggle off the possible duplicates option at the top of the
  • Disable the view-through conversion data
  • Sort the data by time and remove duplicate times found on entries.

The correct answer is:

  • Modify the event tag to capture a unique order ID.

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A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?

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The marketer should use conversion value-per-click. The marketer should use conversion rate. The marketer should use conversion value-per-cost. The marketer should use cost-per-conversion. The correct answer is: The marketer should use conversion rate.
Google Ads Measurement Answers

If you wanted to help an online store owner complete the implementation of conversion tracking tags into their website, how could Tag Assistant help you get that job done?

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Tag Assistant could automatically create tag code snippets. Tag Assistant could troubleshoot unverified conversion actions. Tag Assistant could tell you which Google Analytics reports are incorrect Tag Assistant could create the Google Click Identifier tag (GCLID). The correct answer is: Tag Assistant could troubleshoot unverified conversion actions.
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How would a digital marketing consultant describe the Google tag to a new advertiser?

Sara Taylor

It’s a tag snippet for Google Shopping that’s needed for tracking. It’s a JavaScript framework, also known as gtag.js. It will replace Tag Manager, which has less accurate data. It’s used to deploy and modify both Google and third-party tags. The correct answer is: It’s a tag snippet for Google Shopping that’s needed for tracking.