They should use conversion lift. They should use Smart Bidding. They should use a marketing mix model. They should use viewable CPM. The correct answer is: They should use a marketing mix model.
They typically require a smaller sample size and less sophisticated statistical analysis. They both require a holdback group to determine which version of an ad performs They measure the relative effectiveness of different versions of a marketing campaign. They determine the impact of ads on a consumer’s decision to convert or not. The correct answer […]
Viewing an online advertisement for a car Calling to ask about a test-drive Recommending the car on social media Filling out an email subscription form The correct answer is: Viewing an online advertisement for a car