True or false? Holding interviews with your colleagues and boss is an action to take when redesigning the user experience.

How many common user questions should each page attempt to answer at one time?

None – your site pages should direct users to landing pages with the answers. One – keep each page clear and focused. As many answers as you can fit onto the page. Five – make sure to answer who, what, when, where and why questions on each page. Download Hubspot Contextual Marketing Certification Exam Answers […]

When segmenting by lifecycle stage, what is the first thing to decide?

Decide what existing content maps to each lifecycle stage. Decide what qualifies a user for being in each lifecycle stage. Create default content to use for each lifecycle stage. Create smart lists to label contacts as those lifecycle stages Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

A high rate is good because that means the users are ‘bouncing’ from page to page. A high rate is good because that means the users are ‘bouncing’ from top-to-bottom to view the entire page. A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on […]