True or false? Holding interviews with your colleagues and boss is an action to take when redesigning the user experience.

You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. By using personalization, we won’t have to create any new content because the user will always see fresh information. Personalization is important for our SEO strategy because it will help our content rank higher in search engine […]

How do personalization tokens differ from smart text created in HubSpot?

Personalization tokens don’t connect to the contact database. Personalization tokens are indexed by search engines. Personalization tokens are not indexed by search engines. Personalization tokens don’t require segmentation to use them. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

True or false? You can use personalization tokens in email subject lines.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)