To help the buyer define their goals and challenges. To help the buyer understand the different ways they might address a goal or challenge. To convince the buyer to buy your product or service. To help the buyer weigh the pros and cons of your solution relative to other options. Download HubSpot Inbound Sales Certification […]
Make a list of the problems you help your customers solve and map your content to those problems –– then share relevant content. Have physical copies of your company’s content on your desk so you can flip through them during phone calls and find what you’re looking for. Share as much content as possible with each prospect […]
Ask the prospect when they need to achieve their goal and work backwards from that date to determine when they need to sign the contract. Ask the prospect when they need to achieve their goal and have them sign the contract on that date. Recommend a deadline based on the length and complexity of your […]