Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?
Knowledge GlassComments Off on Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?
Communicate with the viewer through third-party software.
Coordinate secondary marketing channels to follow-up.
Connect with the viewer through emotion and storytelling.
Create a connection by placing a cookie on their device.
Target audiences in a time of decision-making. Drive actions within their website. Focus on high-impact placement for high visibility. Replace TV campaigns and achieve maximum reach. Download Google Ads Video Certification Exam Answers (PDF)
YouTube has the smallest number of advertisers in each vertical. YouTube refunds advertising spend if no conversion goals are met. YouTube offers the most engaged audience on the web. YouTube campaigns require no optimization or management. Download Google Ads Video Certification Exam Answers (PDF)
They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers. They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions. They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions. They extend the reach of television […]