HubSpot Social Media Marketing Certification II Answers

Select all that apply. For what reason(s) do we tell stories?

March 14, 2024Sara TaylorComments Off on Select all that apply. For what reason(s) do we tell stories?

To solidify abstract concepts.
To foster brand loyalty.
To increase website traffic.
To promote and shape ideas.
To boost email subscription rates.
To inspire and motivate.

The correct answer is:

To solidify abstract concepts.
To foster brand loyalty.
To promote and shape ideas.
To inspire and motivate.

HubSpot Social Media Marketing Certification II Answers

You’re part of a team at your company that’s responsible for setting up an online community. While creating the strategy, one of your colleagues argues that considering an exit plan is unnecessary and a waste of time. How do you respond?

March 15, 2024Sara Taylor

Agree with them, focusing energy on building the community instead. Suggest that an exit plan isn’t necessary if the community remains small and easily manageable. Argue that an exit plan is a critical part of the strategy, as it helps prepare for potential changes in the future, including dissolution of the community if necessary. Suggest […]

HubSpot Social Media Marketing Certification II Answers

You’re in a meeting with your marketing team discussing the performance of your company’s social media community. A new team member suggests tracking the company’s profit margin as a key performance indicator (KPI) for the social media community. How do you respond?

March 14, 2024Sara Taylor

Agree, detailing a plan to correlate profit margins directly with social media activities. Explain that while company profit margin is important, it’s not a direct KPI for a social media community. Instead, focus should be on indicators like number of members, engagement metrics, and referral traffic. Suggest that a one-track approach is best, proposing that […]

HubSpot Social Media Marketing Certification II Answers