Fill in the blank. Effective segmentation identifies where your customers are in the ___________, and assists your customers in taking the appropriate next step in their___________.

Fill in the blank. An effective behavioral marketing and segmentation strategy is built on a foundation of good ________.

Data Cookies Buyer personas Funnel reports Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or False? You should have at least 3 buyer personas.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Which of the following is an example of someone in the awareness stage of their buyer’s journey?

Dog-owner Dia struggles to handle their dog while walking because it whines and barks whenever another dog approaches. Dia wants their dog to stop this behavior, but isn’t sure why their dog is behaving this way. Dia watches a few YouTube videos and learns their dog is suffering from anxiety. Dia gives the dog anti-anxiety […]