Fill in the blank. Marketing automation is a software platform designed to help marketers automate _______ tasks.

How does the full path attribution model calculate credit?

Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]

True or false? Behavioral marketing and customer segmentation can help you rectify your mistakes and rebuild trust effectively.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

When creating a blog title, why do the number of characters in the title matter?

It doesn’t matter as long as the title is descriptive. It matters because you should only be including one primary keyword within your title. It matters if the blog post will be shared on Twitter since this social media channel only allows 140 characters. It matters because search engines show a limited amount of characters, […]