True or false? Customer journey maps are only useful for customer-facing individuals.

True or false? Most people prefer using self-service compared to phone support.

True False The correct answer is: True.

When should a company create multiple customer journey maps?

If they sell to multiple personas that go through different processes If they sell multiple products or services If they have multiple customer-facing teams Never The correct answer is: If they sell to multiple personas that go through different processes.

Fill in the blank: When creating a customer journey map, you should map out what your customer is ______ and ________.

Feeling and thinking Doing and looking for Doing and feeling Doing and planning to do The correct answer is: Doing and feeling.