Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]
HubSpot Reporting Certification Answers
Fill in the blank: A time decay attribution model gives ____.
a weighted percentage of credit to the most recent touchpoints equal credit to each touchpoint 50% credit to the first touchpoint and 50% credit to the last touchpoint 100% credit to the first touchpoint The correct answer is: a weighted percentage of credit to the most recent touchpoints
True or false? When designing dashboards, you should design them using a visual hierarchy.
True False The correct answer is: True
When would you use a HubSpot contact create attribution report?
To understand which marketing and sales activities are generating revenue for your business. To analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions. To analyze the conversion rates between lifecycles or deal stages. To analyze the interactions that led to contact conversions on your website. The correct answer is: To […]
What are UTM parameters?
UTM parameters are bite-sized databases split data into to streamline storage, management, and reporting. UTM parameters are tags you can add to the end of the URLs of your marketing or promotional efforts. UTM parameters track an output of something that has already happened. UTM parameters are buttons you put on your site to encourage […]
Which of the following attribution models are best for lengthy sales cycles?
First-touch attribution models Last-touch attribution models Linear attribution models Time-decay attribution models The correct answer is: Time-decay attribution models
Select all that apply. Which of the following UTM parameters should you always add to your tracking URLs?
Medium Term Source Content The correct answer is: Medium Source