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Google Digital Garage Certification
Why Is It Important To Reach Customers On Their Mobiles When Advertising Locally?
People use their phones while they are on the go Ads are smaller in mobile devices and therefore cheaper People prefer to receive adverts on their mobile Everyone has a mobile phone Download Google Digital Garage Certification Exam Answers (PDF)
When Designing Mobile Advertising Campaigns, What Is A Best Practice To Identify Which Keywords To Target?
Ask your audience what they search for when looking for similar products Use the Google Keyword research tool or Bing Keyword research tool Use a tool to harvest the keywords your competitors are using Use all the usual keywords from your website in your advertising account Download Google Digital Garage Certification Exam Answers (PDF)
“Because Online Attention Spans Are Shorter, A Great Hook Or Opening Sentence Is Important To Draw People In.” What Is This A Best Practice Example Of?
Writing engaging online copy Keeping the target audience in mind Understanding the user journey Being consistent in your approach to copy Download Google Digital Garage Certification Exam Answers (PDF)
What Type Of Tool Can Be Used To Monitor And Evaluate Your Social Media Audience’s Actions On Your Website?
Content scheduling tools Audience profiling tools Social media analytic tools Website analytic tools Download Google Digital Garage Certification Exam Answers (PDF)
When Looking To Promote Your Products And Services Locally, What Are The Benefits Of Using Search Engine Ads?
Everyone uses search engines You can target ads to a specific geographic area You can target ads to specific genders Search ads are cheaper than display adverts Download Google Digital Garage Certification Exam Answers (PDF)
When It Comes To Mobile, How Would You Define Usability?
The visitor’s time navigating your site The visitor’s experience on your site The visitor’s general time on your site The vistior’s purpose when on your site Download Google Digital Garage Certification Exam Answers (PDF)
Which Of The Following Actions Would Be Most Effective For A Business To Take In Order To Help Them Progress Towards Achieving Their Content Marketing Goals?
Personalising content to make each customer feel important, taking into account available data about each individual customer. Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with […]
Mobile Advertising Is A Great Tool For Marketers, But All That Good Work Could Be Undone If Your Website Isn’t What?
Optimised for different devices Visually engaging Full of relevant information Text heavy Download Google Digital Garage Certification Exam Answers (PDF)
Digital Marketing Isn’t Just About Selling Your Products Internationally. It Can Be Used To Great Effect For Local Businesses. What Do We Mean By ‘Local Businesses’?
A business that operates from a specific geographic location A business that is within a 5km radius from the customer A business that has existed within a community for more than 5 years A business that only provides a service based product Download Google Digital Garage Certification Exam Answers (PDF)