Fill in the blank. Behavioral marketing empowers your ability as a marketer to personalize your customers’ experience. Personalization is about creating _______.

Buying insights reveal all of the following EXCEPT:

Which buyers are receptive and which will ignore you What attitudes prevent your buyers from considering your solutions The age range of your buyers What resources your buyers trust as they evaluate their options Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What should you consider when identifying a marketing channel to test? Select all that apply.

Target audience Your goals KPIs (key performance indicators) Available resources to create promotional assets Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

You should conduct buyer persona interviews with all of the following people EXCEPT:

Your customers. Prospects actively going through the sales cycle. People who never considered your solution. People who considered your solution, but chose a competitor. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)