Partnering with influencers A strong radio presence Ignoring user-generated content Minimizing mobile optimization The correct answer is: Partnering with influencers.
Author: Sara Taylor
What kind of influencer often has a smaller following, but a highly engaged audience that trusts their opinions?
Macro-influencer Micro-influencer Celebrity influencer Nano-influencer The correct answer is: Micro-influencer.
Which of the following is NOT a technique you can use in your social commerce strategy?
Influencer takeovers Live stream sales Ignoring user-generated content Collaborating with micro-influencers The correct answer is: Ignoring user-generated content.
Which of the following statements best describes the benefits of short-form videos?
They’re less popular among consumers. They’re less expensive to produce. They’re more time-consuming to produce. They aren’t suitable for showcasing a brand’s personality. The correct answer is: They’re more time-consuming to produce.
Select all that apply. What is a benefit of filming videos with a smartphone for social media content?
The videos appear less professional. It’s more difficult for transferring and editing videos. Filming can only be done in a studio setting. The videos appear more authentic. They can be easily transferred and edited on the same device. The correct answer is: The videos appear less professional. The videos appear more authentic. They can be […]
When creating videos for social media, how should you hold your phone when recording?
Horizontally Vertically At a 45-degree angle It doesn’t matter The correct answer is: Vertically.
If you don’t have access to natural light when filming indoors, which affordable equipment could help create a well-lit environment?
A ring light or softbox An ultraviolet light A mirror A colorful backdrop The correct answer is: A ring light or softbox.
Which of the following is NOT recommended when creating short-form videos?
Telling a story Capturing authentic moments Ignoring the platform’s features Experimenting with speed The correct answer is: Ignoring the platform’s features.
You are advising a team of video content creators who are targeting a Gen Z audience. One of the creators mentions incorporating a technique they heard about called the ‘millennial pause’ into their editing style. How do you respond?
Advise them that it’s a brief pause considered “uncool” by Gen Z, and hence might not be the best approach for their target audience. Explain that the “millennial pause” is a technique where creators purposefully create content that caters specifically to millennial interests, which might not resonate with a Gen Z audience. Note that although […]
Fill in the blank: _________ is a recommended strategy to keep viewers engaged throughout a video.
Use of multimedia A lengthy introduction Use of complex jargon Using single static shots for the entire video The correct answer is: Use of multimedia.