has a larger font size includes a current promotion is listed after search results includes at least two different colors has a relevant headline Download Google Ads Search Certification Exam Answers (PDF)
Author: Knowledge Glass
Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)
More relevance Less click-fraud Greater flexibility Longer funnels Lower eCTR Download Google Ads Search Certification Exam Answers (PDF)
Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)
Include three to five ads, and at least three extensions in each ad group. Set a keyword bid of at least $10 for each active ad group. Implement one ad per ad group keyword, to a maximum of 100 ads. Choose a minimum 100 keywords of all match types to capture traffic. Optimize the campaign’s […]
Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?
More ads in an ad group means they receive a higher-quality score. More ads in an ad group increases the chances of showing more than one ad per auction. More ads in an ad group means lower bounce rates for landing pages. More ads in an ad group means more options for success in an auction. Download […]
Each Similar Audience has its seed list members removed to ensure what?
That ads are shown in competitive positions That only highly-relevant traffic is targeted That ads do not risk double-serving That no user overlaps between a similar list and its seed list Download Google Ads Search Certification Exam Answers (PDF)
Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
To judge the popularity of her website compared to others To understand the network performance of her website To find how close her campaign is from potential ideal results To compare the efficacy of her ad text creative with that of other ads Download Google Ads Search Certification Exam Answers (PDF)
Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?
Watching a YouTube video on rose cultivation. Searching for related gardening information. Browsing Carrie’s store website. Reading an e-mail from Carrie’s business. Download Google Ads Search Certification Exam Answers (PDF)
Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
Watching an online video about South America. Researching South American holiday destinations online. Looking up passport rules for South America. Browsing an adventure activities website. Download Google Ads Search Certification Exam Answers (PDF)
Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
Testing and reporting on the speed of Brian’s websites Key aspects of his accounts, including statistics, settings, and industry trends Judging ad popularity on social media Comparing Brian’s sales with ad serving data Download Google Ads Search Certification Exam Answers (PDF)
Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
Incorporating an image to make the ad more enticing. Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Adding seasonal messaging during the holiday season. Download Google Ads Search Certification Exam Answers (PDF)