Remove ad extensions. Create a helpful, relevant landing page for the ad. Reduce the number of words in the ad. Control user signals and attributes. Download Google Ads Search Certification Exam Answers (PDF)
Author: Knowledge Glass
Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “”all-inclusive vacation Paris.”” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
Best all-inclusive vacation All-inclusive family Paris vacation All-inclusive vacation All-inclusive Paris holiday Download Google Ads Search Certification Exam Answers (PDF)
How can Performance Planner serve your business?
By finding areas of your total budget that could contribute to marketing By teaching your employees the fundamentals of personal budgeting By determining which of Google’s ads are most appropriate for your brand By optimizing your ad budget for maximum growth Download Google Ads Search Certification Exam Answers (PDF)
How does automating your bid contribute to a successful Google Ads campaign?
Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent […]
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
To allocate budgets that drive incremental conversions To take advantage of seasonal trends throughout the year To find growth opportunities regarding device targeting To identify the most profitable location targeting Download Google Ads Search Certification Exam Answers (PDF)
Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
3 6 4 5 Download Google Ads Search Certification Exam Answers (PDF)
In-market audiences allow the opportunity to specifically identify what kind of user?
Someone who has an interest in a topic Someone who is in the mindset to buy Someone who writes content about a topic Someone who has a passion for a topic Download Google Ads Search Certification Exam Answers (PDF)
In-Market audiences would be suited to reach which user?
Someone with a qualified interest in mountaineering Someone looking to purchase a new car Someone researching the safety features of baby prams Someone excited about a new movie release Download Google Ads Search Certification Exam Answers (PDF)
It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.
Time Interest Intent Device Location I love historical sites and San Francisco. (2) It is 10 a.m. (1) I am using my tablet. (4) I am sitting in a train station in London. (5) I need to book a boat ride. (3) Download Google Ads Search Certification Exam Answers (PDF)
Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)
She doesn’t have to think of all the related saucepan keywords. She can explicitly choose keywords to ignore. Her ad will only show for “blue saucepans.” She can easily select the color she wants to focus on. She can choose the exact searches her keywords will match. Download Google Ads Search Certification Exam Answers (PDF)