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Google Ads Search Certification Answers

In-Market audiences would be suited to reach which user?

February 14, 2020Knowledge GlassComments Off on In-Market audiences would be suited to reach which user?
  • Someone with a qualified interest in mountaineering
  • Someone looking to purchase a new car
  • Someone researching the safety features of baby prams
  • Someone excited about a new movie release

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

April 2, 2020Knowledge Glass

Adding more negative keywords. Highlighting product uniqueness. Focusing on connecting to a wider audience. Improving the navigation of the landing page. Download Google Ads Search Certification Exam Answers (PDF)

Google Ads Search Certification Answers

What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

September 2, 2023Sara Taylor

Ad Rank determines this. It’s based on a variety of factors to show useful ads. Ad quality determines this. It’s based on ad and website relevance. Bids determines this. It’s based on how much marketers will pay for a click. Asset impact determines this. It’s based on sitelinks and image assets. The correct answer is: […]

Google Ads Search Certification Answers

What’s an advantage of using Smart Bidding with broad match?

September 2, 2023Sara Taylor

It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time. It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, […]

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It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.
In-market audiences allow the opportunity to specifically identify what kind of user?

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