A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time Download Google Ads Search Certification Exam Answers (PDF)
Author: Knowledge Glass
What is a valid recommendation that the Performance Planner can provide?
Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition) Download Google Ads Search Certification Exam Answers (PDF)
What is a main benefit of using Search Audience solutions?
They can help send the right message to the right customer with the right bid. They automatically generate new keyword and ad content suggestions. They get detailed analytical insights about search network performance. They identify ad extension opportunities to improve average click-through rates. Download Google Ads Search Certification Exam Answers (PDF)
What does Performance Planner automatically do?
Uses machine learning to target new demographics Sets your ad budget for maximum growth Forecasts how your current campaigns will perform in the future Recommends the perfect ad structure for your budget Download Google Ads Search Certification Exam Answers (PDF)
What does layering an Affinity audience with a broad keyword targeting campaign help you do?
Reach people based on specific demographics such as marital and education status Reach people who have been identified as being in the mindset to buy Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s) Find new customers that share the behaviors and characteristics of your […]
What does adding callout extensions to your Google Search ads enable you to do?
Highlight information about value-adding attributes of your business, products, or services. Extend ads with a phone number, allowing mobile users to directly call your business. Gives you the option of driving traffic to your website or to the app store from a single text ad. Direct users to specific pages of your website. Download Google Ads Search […]
What content could be used for a structured snippet extension?
Free shipping Contact our team Berlin, London, Paris, Singapore Text an expert now Download Google Ads Search Certification Exam Answers (PDF)
What can the Performance Planner recommend?
What can the Performance Planner recommend? Campaign-level Target CPA (cost-per-acquisition) Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an automated bid strategy Download Google Ads Search Certification Exam Answers (PDF)
What can the Performance Planner assist you with?
To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To determine which Google Ads features should be enabled to get the best performance from your campaigns To analyze the search term report and add both keywords and negative keywords, depending on historical performance […]
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
Distribution Validation Simulation Instrumentation Differentiation Download Google Ads Search Certification Exam Answers (PDF)