Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and free giveaways. Promise a deal, argue for value, and make an appeal or demand. Use the psychology of viewer, power of recall, and proper time for action. Download Google Ads Video Certification Exam Answers (PDF)
Author: Knowledge Glass
Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?
Offer a prize for watching to the end and require sign-up to receive it. Use familiar faces like celebrities, YouTube creators, or influencers. Use current music selections from top artists in specific music genres. Include branding and calls-to-action in the entire length of the video ad. Download Google Ads Video Certification Exam Answers (PDF)
Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?
Demographics audiences Branded Lift audiences Custom Event audiences Customer Match audiences Download Google Ads Video Certification Exam Answers (PDF)
Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube help creators earn a living?
YouTube pays creators per 1,000 views of their uploaded videos. YouTube pays creators a set fee for every video they upload. YouTube pays creators to share ads alongside their content. YouTube pays creators according to channel subscriber counts. Download Google Ads Video Certification Exam Answers (PDF)
Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
Motivation: enticement, calls-to-action, engagement Morale: increased satisfaction, higher retention, approval Development: upgrades, pre-rolls, experimentation Action: online conversions, store visits, sales lift Download Google Ads Video Certification Exam Answers (PDF)
Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which benefits of YouTube audience solutions should Drew present for his client’s consideration?
Lower auction bidding, email lists, and social reports Console usage, channel subscriptions, and data volume Real-time data, powerful signals, and cross-device reach Competitive analysis, refundable budgets, and email lists Download Google Ads Video Certification Exam Answers (PDF)
Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?
Users choose YouTube for its lengthy free-trial period. Users choose YouTube to access a local cable provider. Users choose YouTube to play games across platforms. Users choose YouTube for rich and diverse content. Download Google Ads Video Certification Exam Answers (PDF)
Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?
Invest in high-end camera systems to shoot video ad segments. Use bright colors and loud noises to capture attention in the first five seconds. Hire a professional writer to craft the scripts for your YouTube campaigns. Front-load the story arc by opening the ad with impact and grabbing their attention. Download Google Ads Video Certification Exam Answers (PDF)
For TrueView for action, which three events can make up an online conversion?
Visits, video downloads, user referrals Likes, subscriptions, user comments Repeat views, engagement time, loads Clicks, video engagement, impressions Download Google Ads Video Certification Exam Answers (PDF)
Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?
Attract, Baseline, Call-to-action, Distract Automatic, Bold, Callout, Disrupt Attract, Brand, Connect, Direct Audience, Bait, Connect, Divert Download Google Ads Video Certification Exam Answers (PDF)