Happy customers generate more customers through word-of-mouth recommendations. Word-of-mouth from unhappy customers can prevent potential customers from buying. Happy customers are more likely to become repeat customers. All of the above Download HubSpot Inbound Certification Exam Answers (PDF)
Author: Knowledge Glass
Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)
becoming a trusted advisor to a prospect attracting prospects and customers through relevant and helpful content immediately adding value to a prospect’s buyer’s journey exceeding a prospect’s expectations in the buying process so that they’ll want to tell their friends and family about your company Download HubSpot Inbound Certification Exam Answers (PDF)
What might your customer service team use the buyer’s journey for?
Cross-sell Up-sell Resell All of the above Download HubSpot Inbound Certification Exam Answers (PDF)
How many customers do you need to interview to identify the job your product does?
1 2 or 3 5 to 10 A minimum of 10 Download HubSpot Inbound Certification Exam Answers (PDF)
Fill in the blank. _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.
94% 74% 77% 85 Download HubSpot Inbound Certification Exam Answers (PDF)
A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?
YouTube drives actions focused on apps, website activity, lead generation, and offline store visits. YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery. YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales. YouTube drives action based on the time of visit, page views, downloads, and IP address lookups. Download […]
Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?
Viewers pay three times more attention to relevant ads than those aimed at generic audiences. Viewers served relevant ads were five times more likely to write an online review of the business. Viewers seeing relevant ads had larger transactions on average than those served generic ads. Viewers can remember relevant ads twice as long as […]
After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. What are two characteristics of Detailed Demographics? (Choose two.)
Education Pet ownership Homeownership status Music preference Download Google Ads Video Certification Exam Answers (PDF)
Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?
YouTube creators are given lower keyword costs in search marketing auctions. YouTube creators can use platform tools to build their own brand’s website. YouTube creators can earn income by sharing ads alongside their content. YouTube creators can sign up for use of Google-owned HD camera systems. Download Google Ads Video Certification Exam Answers (PDF)
Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.)
Users can create videos from Google’s vast libraries of stock footage. It allows users to upload videos for a nominal fee. Users can connect with creators directly. Its free-trial period can be extended upon request. It showcases rich and diverse content. Download Google Ads Video Certification Exam Answers (PDF)