At what level should you evaluate performance for your Search Ads 360 bid strategies?

While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy’s outcome. Why might that be?

Because they only started the evaluation after the fourth week. Because they only started the evaluation between one to two weeks. Because they reviewed their performance data after conversion delay cycles had already passed. Because they didn’t make any optimizations or adjustments after the bid strategy launch. The correct answer is: Because they only started […]

To access the reporting for how your business organization was created in a Search Ads 360 campaign, what should you set up within your account?

You should set up custom dimensions. You should set up audience segments. You should set up labels. You should set up inventory management. The correct answer is: You should set up custom dimensions.

If your retail client wants to use custom dimensions in Search Ads 360 to help them make business decisions, what’s one way to do it?

By building custom reports By changing keywords By creating formula columns By writing automated rules The correct answer is: By writing automated rules