Arrange The Items Below In Order Of Hierarchy, Beginning With The Top Level.

Which Targeting Option Is Best For Influencing Consideration?

Custom Affinity Custom Intent Demographics Remarketing Download Google Ads Display Certification Exam Answers (PDF)

Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited. Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads. Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners […]

Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?

By tracking website traffic, improving customer service, and driving longer customer interactions. By getting her ad to the people she selects, based on automated marketing objective tracking. By building a social following, improving customer engagement, and driving larger transactions. By getting her ad in front of the right people, in the right place, at the […]