Google Ads Search Certification Answers

Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business’s goals?

Sara TaylorComments Off on Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business’s goals?
  • Leads
  • Brand awareness and reach
  • Product and brand consideration
  • Website traffic

The correct answer is:

  • Leads.

 

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Google Ads Search Certification Answers

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

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Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

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Loading and site speed. Goals and analytics. Length and extensions. Content and formatting. The correct answer is: Content and formatting.
Google Ads Search Certification Answers

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

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An investment of $9,800 to generate 1,400 conversions and a CPA of $7. An investment of $8,400 to generate 1,400 conversions and a CPA of $6. An investment of $9,600 to generate 1,600 conversions with a CPA of $6. An investment of $9,100 to generate 1,300 conversions and a CPA of $7. The correct answer […]