Google Ads Search Certification Answers

Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business’s goals?

Sara TaylorComments Off on Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business’s goals?
  • Leads
  • Brand awareness and reach
  • Product and brand consideration
  • Website traffic

The correct answer is:

  • Leads.

 

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Google Ads Search Certification Answers

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

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Google Ads Search Certification Answers

What can the Performance Planner recommend?

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Google Ads Search Certification Answers

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

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Maximize conversions Target impression share Target return on ad spend (tROAS) Enhanced cost-per-click (eCPC) Download Google Ads Search Certification Exam Answers (PDF)