- Leads
- Brand awareness and reach
- Product and brand consideration
- Website traffic
The correct answer is:
- Leads.
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You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?
Adding more specifics to the ad. Tweaking the speed of your website. Decreasing the bid for the ad. Cloning the ad multiple times. Download Google Ads Search Certification Exam Answers (PDF)
Your client created their company’s first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal. Which results can they expect by doing this?
They could increase their email signups from potential students. They could promote videos about the mission of the studio. They could encourage consumers to join their studio. They could bring more people to the studio’s website. The correct answer is: They could encourage consumers to join their studio.
An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?
Their ad will appear if the search terms have the same meaning as the keyword. Their ad will appear if the search terms include the meaning of the keyword. Their ad will appear if the search terms are related to the keyword. Their ad will appear if the search terms contain all three of the […]