Explore your lead’s goals and challenges. Guide your lead toward the right conclusion, even if that’s not to buy from you. Explore the ways your product or service can help your lead achieve their goals or overcome their challenges. Position yourself as an expert who can help your lead sort through their goals and challenges. […]
Telling people how to solve their problems. Telling people what problems they should focus on. Providing people the insight and guidance they need at each step of the buyer’s journey. Explaining things to your prospects as simply as possible. Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Avoiding automated processes and technology. Making sure your approach is empathetic and personable. Making sure your first meeting with a new prospect happens in-person. Involving as many different people from your company as possible in your relationship with every prospect. Download HubSpot Inbound Sales Certification Exam Answers (PDF)