J-shaped attribution Time-decay attribution U-shaped attribution Last-touch attribution The correct answer is: U-shaped attribution
There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]
All team members with access to your HubSpot account Your HubSpot account super admins You Any person that has access to the link to your dashboard The correct answer is: Your HubSpot account super admins You