Google Ads Measurement Answers

A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?

Sara TaylorComments Off on A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
  • The marketer should use conversion value-per-click.
  • The marketer should use conversion rate.
  • The marketer should use conversion value-per-cost.
  • The marketer should use cost-per-conversion.

The correct answer is:

  • The marketer should use conversion rate.

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Data-driven attribution works in which of the following ways?

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Google Ads Measurement Answers

What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?

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You could turn off the ads to stop traffic. You could use more general keywords. You could reduce campaign budgets. You could add more negative keywords. The correct answer is: You could add more negative keywords.