Changes to attribution model Changes to discrepancy model Changes in competition or seasonality Changes to default browser Changes to ads The correct answer is: Changes to attribution model Changes in competition or seasonality Changes to ads
You’d use quality score. You’d use attribution score. You’d use optimization score. You’d use recommendation score. The correct answer is: You’d use optimization score.
It might be described as an email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% It might be described as a video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. It might be described […]
