Fill In The Blank: A Content Compass Helps Organize Monthly Initiatives By ____________.

Your Boss Has Tasked You With Writing A Company Story That Will Help Make Them Stand Out From Their Competitors. Keeping This In Mind, What’s The Most Effective Question You Should Start With?

What are you offering? How will this help your audience? Why are you doing what you are doing? None of the above Download HubSpot Content Marketing Certification Exam Answers (PDF)

Your Boss Asks You To Report On How Your Content Campaign Has Contributed To His Lead Generation Goals. What Metric Do You Report On To Demonstrate Its Contribution?

Total leads generated from your campaign Increase of brand awareness Returning blog subscribers generated from your campaign Social engagements Download HubSpot Content Marketing Certification Exam Answers (PDF)

Fill In The Blank: You Had A Successful Team Meeting Where You Were Able To Prove The ROI Of Your Content Marketing Efforts. However, Your Boss Wants More Details On The Content Path That Helped Closed Leads Into Customers. You Could Do This By Creating A(N) ______________.

attribution report referrals report sales report None of the above Download HubSpot Content Marketing Certification Exam Answers (PDF)