- Increasing the trustworthiness of the website.
- Modifying the ad’s landing page to load faster.
- Changing the call-to-action message of the ad.
- Reducing the bid rate on the ad.
Download Google Ads Search Certification Exam Answers (PDF)
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What’s an accurate description of callout extensions?
Extends ads with a phone number, allowing mobile users to directly call a business. A mobile-only format that enables users to contact a business via text messages. Additional links that direct users to specific pages of a website. Short, specific snippets of text that highlight value-adding attributes. Download Google Ads Search Certification Exam Answers (PDF)
Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
Learning granular insights regarding her search network performance Receiving automatically-generated keyword and ad content suggestions Delivering a customized message to the right user at the correct bid Getting suggestions on the best automated bid strategies for her campaigns Download Google Ads Search Certification Exam Answers (PDF)
Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?
The ad could lead to a higher cost-per-click for the advertiser. The higher expected click-through rate could lead to a higher Ad Rank. The ad’s quality could reduce cost-per-click by at least 40%. The advertiser could receive more bids in the auction. The correct answer is: The higher expected click-through rate could lead to a […]