What Search Network text ad component provides up to three fields of 30 characters each?

What’s an advantage of using Smart Bidding with broad match?

It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time. It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, […]

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)

She doesn’t have to think of all the related saucepan keywords. She can explicitly choose keywords to ignore. Her ad will only show for “blue saucepans.” She can easily select the color she wants to focus on. She can choose the exact searches her keywords will match. Download Google Ads Search Certification Exam Answers (PDF)

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

The ad will lead to a higher cost-per-click for the advertiser. The higher expected click-through rate will lead to a higher Ad Rank. The advertiser will receive more bids in the auction. The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%. The correct answer is: The higher […]