The language of the user’s choice is set by:

Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?

Your site’s layout. The elements in your site’s footer. Your site’s navigation. Your site’s style. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

What do you learn from a content audit?

How many customers each piece of content is generating. What your click-through rate is for each offer on your site. How many inbound links you’re getting to each piece of content. How each piece of content is mapped to the buyer’s journey. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

When designing your navigation, your primary objective should be to include keywords for search engines.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)