- Improved personalization
- Improved facilitation of social planning meetings
- Increased understanding of customer needs
- Increased efficiency and productivity
The correct answer is:
- Improved facilitation of social planning meetings.
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In the context of digital marketing, what is zero-party data?
Data collected by third-party companies Data gathered through cookies while a user visits a website Data voluntarily shared by a customer with a brand Information you didn’t collect yourself, but are using secondhand The correct answer is: Data voluntarily shared by a customer with a brand.
Which of the following is an unethical use of social media automation and AI tools?
Scheduling posts Monitoring brand mentions Analyzing sentiment of social media posts Buying followers Buying followers The correct answer is: Buying followers.
If you don’t have access to natural light when filming indoors, which affordable equipment could help create a well-lit environment?
A ring light or softbox An ultraviolet light A mirror A colorful backdrop The correct answer is: A ring light or softbox.