Search Ads 360 Certification

Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?

Sara TaylorComments Off on Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?
  • Custom formula and custom labels
  • Custom dimension and custom formula
  • Custom formula and custom conversion
  • Custom conversion and custom labels

The correct answer is:

  • Custom formula and custom conversion

Related Post
Search Ads 360 Certification

If your client asks where to apply labels in their Search Ads 360 campaign, how should you respond?

Sara Taylor

By saying that labels can be applied to ad groups, campaigns, bid strategies, and ads. By saying that labels can be applied to bid strategies, campaigns, keywords, and ads. By saying that labels can be applied to ad groups, campaigns, keywords, and ads. By saying that labels can be applied to bid strategies, dimensions, campaigns […]
Search Ads 360 Certification

For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?

Sara Taylor

It tracks performance. It automates workflows. It applies budget bid strategies. It optimizes keyword creations. The correct answer is: It automates workflows.
Search Ads 360 Certification

Apart from giving full credit to paid search ads, your customer wants to know where their sales are coming from. How else might they segment conversions in Search Ads 360?

Sara Taylor

By connecting their Google Ads account to Search Ads 360 By connecting their social media accounts to Search Ads 360 By connecting their Looker Studio account to Search Ads 360 By connecting their Google Analytics 4 account to Search Ads 360 The correct answer is: By connecting their social media accounts to Search Ads 360