Search Ads 360 Certification

While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?

Sara TaylorComments Off on While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?
  • You should tell them to evaluate at the ad group level.
  • You should tell them to evaluate at the campaign level.
  • You should tell them to evaluate at the keywords level.
  • You should tell them to evaluate at the portfolio level.

The correct answer is:

  • You should tell them to evaluate at the portfolio level.

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Search Ads 360 Certification

Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?

Sara Taylor

It would be target cost-per-acquisition (tCPA). It would be target return on ad spend (tROAS). It would be to budget bid strategies for clicks. It would be to budget bid strategies for conversions. The correct answer is: It would be to budget bid strategies for conversions.
Search Ads 360 Certification

To access the reporting for how your business organization was created in a Search Ads 360 campaign, what should you set up within your account?

Sara Taylor

You should set up custom dimensions. You should set up audience segments. You should set up labels. You should set up inventory management. The correct answer is: You should set up custom dimensions.
Search Ads 360 Certification

Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency–but they can’t see all their campaigns. What’s one reason this might be happening?

Sara Taylor

Some accounts are managed within manager accounts, and you have submanager account access. All accounts are managed within submanager accounts, and you have submanager account access. Some accounts are managed within manager accounts, and you have campaign access. All accounts are managed within campaigns, and you have campaign-only access. The correct answer is: Some accounts […]