Google Ads Measurement Answers

To describe enhanced conversions for leads, what would you say?

Sara TaylorComments Off on To describe enhanced conversions for leads, what would you say?
  • You’d say it requires Google Click Identifier (GCLID) storage.
  • You’d say it uses third-party data.
  • You’d say it requires customer relationship management (CRM) system modification.
  • You’d say it uses hashed, first-party data.

The correct answer is:

  • You’d say it uses hashed, first-party data.

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Google Ads Measurement Answers

What report can help show the duration between a user’s first exposure and their subsequent conversion?

Sara Taylor

The navigation report The seasonality report The time lag report The change history report The correct answer is: The time lag report
Google Ads Measurement Answers

How are incrementality experiments different from A/B experiments?

Sara Taylor

They typically require a smaller sample size and less sophisticated statistical analysis. They both require a holdback group to determine which version of an ad performs They measure the relative effectiveness of different versions of a marketing campaign. They determine the impact of ads on a consumer’s decision to convert or not. The correct answer […]
Google Ads Measurement Answers

A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?

Sara Taylor

They should use the seasonality report. They should use the change history report. They should use the time lag report. They should use the navigation report. The correct answer is: They should use the time lag report.