If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?

Manual CPC Viewable CPM Enhanced impressions Target CPA The correct answer is: Target CPA

Which of the following describes the criteria for store visits conversion tracking?

Store visits conversion tracking is available for all business types, but only in certain countries. Store visits conversion tracking is available in all countries and regions as long as it’s not a sensitive business type or account. Store visits conversion tracking has no mininum impression or click requirements. Store visits conversion tracking requires sufficient data […]

After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?

It would be calculated by dividing the total conversion value by the total cost of all ad interactions. It would be calculated by dividing the total conversion value by the number in the conversions column. It would be calculated by dividing the total cost by the number in the conversions column. It would be calculated […]