If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

What does Google Analytics 4 refer to as interactions on a website or app?

Goal Incident Conversion Event The correct answer is: Event

A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?

Manual CPC Viewable CPM Enhanced impressions Target CPA The correct answer is: Target CPA

You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?

You should use lead. You should use pageview. You should use app installs. You should use purchase. The correct answer is: You should use lead.