A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

Incrementality experiments differ from A/B experiments in what way?

By determining the impact of ads on a consumer’s decision to convert or not convert. By measuring the relative effectiveness of different versions of a marketing campaign. By both requiring a holdback group to determine which version of an ad performs better. By typically requiring a smaller sample size and less sophisticated statistical analysis. The […]

If you’re a marketer setting up the value of an online conversion action, what would you do?

Regardless of the value of the lead, you’d always set it as $0. If the average value of a lead is $20, you’d assign the value as $200. Regardless of the value of the lead, you’d always set it as $1. If the average value of a lead is $20, you’d assign the value as […]

A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?

They’d choose exact match. They’d choose negative match. They’d choose phrase match. They’d choose broad match. The correct answer is: They’d choose broad match.