At the beginning of the presentation, to build credibility. At the end of the presentation, to encourage commitment. Throughout the presentation, to add continuity. Not at all, unless the prospect has specifically asked for them or if they are especially relevant to the prospect’s situation. Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Your brother-in-law has a friend who could benefit from your offering. A potential buyer lives in the town where you grew up. You meet a good-fit prospect at an industry event. You and a potential buyer went to the same university. Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Someone who has explicitly stated their desire to buy your product Someone who is ready to buy your product Someone who is actively researching a goal or challenge Someone who has bought from you in the past and is looking to buy again Download HubSpot Inbound Sales Certification Exam Answers (PDF)