Google Ads Display Certification Answers

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

Knowledge GlassComments Off on Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
  • Build awareness
  • Influence consideration
  • Drive action
  • Increase sales

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

What can automated bidding help an advertiser improve?

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Performance Calls-to-action Competition Languages Download Google Ads Display Certification Exam Answers (PDF)
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Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

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Target CPA (cost per acquisition) Enhanced CPC (cost-per-click) Cost per engagement Target ROAS (return on ad spend) Viewable CPM (cost-per-thousand impressions) Download Google Ads Display Certification Exam Answers (PDF)
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Which Two People Might See An Ad With The Keyword +Black +Shirt (Set As Broad Match Modifier)?

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Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt Someone searching for the term shirt Someone searching for the term shirt brown Download Google Ads Display Certification Exam Answers (PDF)