Google Ads Search Certification Answers

Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?

Sara TaylorComments Off on Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?
  • The ad could lead to a higher cost-per-click for the advertiser.
  • The higher expected click-through rate could lead to a higher Ad Rank.
  • The ad’s quality could reduce cost-per-click by at least 40%.
  • The advertiser could receive more bids in the auction.

The correct answer is:

  • The higher expected click-through rate could lead to a higher Ad Rank.

 

Related Post
Google Ads Search Certification Answers

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

Sara Taylor

An investment of $9,800 to generate 1,400 conversions and a CPA of $7. An investment of $8,400 to generate 1,400 conversions and a CPA of $6. An investment of $9,600 to generate 1,600 conversions with a CPA of $6. An investment of $9,100 to generate 1,300 conversions and a CPA of $7. The correct answer […]
Google Ads Search Certification Answers

Pete is the marketing director for an electric car company. He recently chose “”leads”” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Knowledge Glass

Encourage customers to purchase electric cars. Have more people view his website. Promote videos that speak to the business mission. Increase e-mail list sign-ups from potential customers. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)

Knowledge Glass

It allows for greater control over keywords. It promotes advertising on social media platforms. It creates new ads automatically. It finds traffic an advertiser might miss. It reduces the needed advertising budget. Download Google Ads Search Certification Exam Answers (PDF)