Google Ads Search Certification Answers

Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?

Sara TaylorComments Off on Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?
  • The ad could lead to a higher cost-per-click for the advertiser.
  • The higher expected click-through rate could lead to a higher Ad Rank.
  • The ad’s quality could reduce cost-per-click by at least 40%.
  • The advertiser could receive more bids in the auction.

The correct answer is:

  • The higher expected click-through rate could lead to a higher Ad Rank.

 

Related Post
Google Ads Search Certification Answers

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

Knowledge Glass

Ad relevance Conversion rate Bid amount Ad dimensions Ad landing page experience Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?

Knowledge Glass

Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000. Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.” Bob’s ad will only appear if the search terms contain the exact keyword, “television.” Bob’s ad will only appear if the search term is […]
Google Ads Search Certification Answers

How can Performance Planner serve your business?

Knowledge Glass

By finding areas of your total budget that could contribute to marketing By teaching your employees the fundamentals of personal budgeting By determining which of Google’s ads are most appropriate for your brand By optimizing your ad budget for maximum growth Download Google Ads Search Certification Exam Answers (PDF)