Google Ads Search Certification Answers

Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?

Sara TaylorComments Off on Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?
  • The ad could lead to a higher cost-per-click for the advertiser.
  • The higher expected click-through rate could lead to a higher Ad Rank.
  • The ad’s quality could reduce cost-per-click by at least 40%.
  • The advertiser could receive more bids in the auction.

The correct answer is:

  • The higher expected click-through rate could lead to a higher Ad Rank.

 

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Google Ads Search Certification Answers

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

Knowledge Glass

Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms. Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them. Bob’s ad will appear if the search terms contain all three of the exact keywords. […]
Google Ads Search Certification Answers

What is a valid recommendation that the Performance Planner can provide?

Knowledge Glass

Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition) Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct Responses

Sara Taylor

Expanded text ads Responsive search ads Performance Max Dynamic Search Ads The correct answer is: Performance Max Dynamic Search Ads