Your health and wellness client is using Search Ads 360 to add an owner to the custom column. Across what account levels can the owner access and manage columns?

If your client asks what the preferred window of time is for reviewing the performance of their Search Ads 360 campaign, how would you respond?

You’d say four conversion cycles. You’d say five to six conversion cycles. You’d say one conversion cycle. You’d say two to three conversion cycles. The correct answer is: You’d say two to three conversion cycles.

Within Search Ads 360, what specific action does a custom column let you access for any formula?

It lets you access reporting. It lets you access label. It lets you access dimension. It lets you access conversion. The correct answer is: It lets you access conversion.

Google Ads auction-time bidding is different from Search Ads 360 intraday bidding in which of the following ways?

While Google Ads auction-time bidding sets device, location, and bid adjustments, Search Ads 360 intraday bidding overrides device, location, and bid adjustments. While Google Ads auction-time bidding adjusts bids several times a day, Search Ads 360 intraday bidding optimizes bids in real time. While Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple […]