Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?

If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?

Enhanced CPC Maximize Clicks Manual Max CPC Target Return On Ad Spend (tROAS) Download Google Shopping Ads Certification Exam Answers (PDF)  

Where would you advise someone to go in order to opt in to the Product Ratings Program?

Google Merchant Center Product feed Google My Business Google Ads Download Google Shopping Ads Certification Exam Answers (PDF)  

What is the difference between a customer-in strategy and a function-out strategy?

A customer-in strategy focuses on providing an excellent experience to customers, while a function-out strategy focuses on enabling internal teams within their current confines. A customer-in strategy focuses on bringing customers into your flywheel, while a function-out strategy focuses on more mathematical approaches to increasing revenue. A customer-in strategy prioritized the needs of your customer-facing […]