Your agency client wants to know when to review performance for their Search Ads 360 bid strategies. At what level do you tell them to do that evaluation?

What should you set up within the Floodlight column of Search Ads 360 to find more information about conversions?

You should set up budget bid strategies. You should set up custom variables. You should set up custom metrics. You should set up conversion cart data. The correct answer is: You should set up custom metrics.

If your customer’s main goal is brand exposure, what Search Ads 360 brand strategy would they set up?

They’d set up return on investment (ROI). They’d set up total number of clicks. They’d set up return on ad spend (ROAS). They’d set up impression share. The correct answer is: They’d set up impression share.

Within Search Ads 360, what tool allows you to share insights across multiple teams or users?

Google Analytics 4 Report Editor Performance Center Looker Studio The correct answer is: Report Editor