You tell them it’s templates. You tell them it’s rules. You tell them it’s bulksheets. You tell them it’s conversions. The correct answer is: You tell them it’s conversions.
They should use custom channel groupings. They should use keyword groupings. They should use multichannel groupings. They should use automated channel groupings. The correct answer is: They should use automated channel groupings.
Return on investment (ROI) Engagements Return on ad spend (ROAS) Conversions The correct answer is: Conversions