Your accessories-designer client wants to know what type of account they’d create for reporting on search campaigns that aren’t directly supported by Search Ads 360? What account would you suggest?
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You should use budget bid strategies for clicks. You should use target cost-per-acquisition (tCPA). You should use target return on ad spend (tROAS). You should use budget bid strategies for conversions. The correct answer is: You should use budget bid strategies for conversions.