You want to build a contact create attribution report that shows how your marketing assets are generating leads over time.Which data dimensions should you include in your report?

When is a session or contact bucketed under “Other campaigns” in HubSpot?

When a visitor or contact comes to your site from a paid social post that’s associated with one of your HubSpot campaigns When a visitor or contact comes to your site from any asset that’s associated with one of your HubSpot campaigns When a contact is imported to HubSpot When a visitor or contact comes […]

What information do data dimensions help you access in an attribution report?

A report type that enables you to see the paths customers take to complete conversions The set of rules that determines how credit for revenue and conversions is assigned to touchpoints in conversion paths The graphical representation of conversions in your HubSpot account The reportable metadata about a specific touchpoint in an attribution report The […]

What’s the difference between single source attribution and multi-touch attribution models?

There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]