You want to build a contact create attribution report that shows how your marketing assets are generating leads over time.Which data dimensions should you include in your report?

What’s the difference between single source attribution and multi-touch attribution models?

There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]

Fill in the blank: A time decay attribution model gives ____.

a weighted percentage of credit to the most recent touchpoints equal credit to each touchpoint 50% credit to the first touchpoint and 50% credit to the last touchpoint 100% credit to the first touchpoint The correct answer is: a weighted percentage of credit to the most recent touchpoints

Which of the following is NOT a standard HubSpot object?

Contacts Tickets Deals Subscriptions The correct answer is: Subscriptions