You want to build a contact create attribution report that shows how your marketing assets are generating leads over time.Which data dimensions should you include in your report?

You’re building a report to explore which HubSpot landing pages have the most views this month. Which default measure do you put on your y-axis?

Count of landing pages Count of page views Count of contacts Count of website pages The correct answer is: Count of page views

What is a join?

An algorithm that creates a connection between computers, allowing them to share and synchronize data seamlessly A method of connecting two separate platforms together through APIs, allowing for seamless data transfer between them An AI data strategy that enables tools like ChatGPT to scrape the web for third-party data and compile it within your HubSpot […]

When should you mark steps as optional in your customer journey analytics reports?

As soon as you build your customer journey analytics reports In a customer journey analytics report, only after you’ve implemented a conversion rate optimization strategy at your organization In a customer journey analytics report, only after you have a working hypothesis about your conversion path You should never mark steps as optional in customer journey […]