True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.

True or false? You can display content variations to mobile, tablet or desktop users.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors. Decide what type of smart content (CTA, form, or text) to add to the homepage. Draft the content to be shown to “Copywriter Charles.” Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Which of the following is NOT one of the characteristics a website must have in order to create a good user experience?

Appealing Intuitive Consistent Enjoyable Accessible Useful Download Hubspot Contextual Marketing Certification Exam Answers (PDF)