True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.

How can you ensure that the content on your website will be helpful for your users?

It is engaging. It can be shared easily on social media. It contains keywords. It aligns with the buyer’s journey. It is optimized for search engines. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

What kind of users do you want to recruit for usability testing?

Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test. Customers only. If you know what they like, you can make the best experience for everyone. Non-customers that have visited your website before. This user segment is the most important since they are near the […]

True or false? Most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)