True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.

Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?

“Welcome back! Check out our latest blog post.” “Hi Nina! Ready for a demo with our team?” “Need some help, Nina? Click to contact our support team.” “Request a free trial here.” Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

The language of the user’s choice is set by:

Their choice on your homepage. Their browser. Their contact record. Their first form submission Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Which lifecycle stage should the default website content be geared towards?

Visitor Lead Marketing Qualified Lead Sales Qualified Lead Customer Download Hubspot Contextual Marketing Certification Exam Answers (PDF)