The ad could lead to a higher cost-per-click for the advertiser. The higher expected click-through rate could lead to a higher Ad Rank. The ad’s quality could reduce cost-per-click by at least 40%. The advertiser could receive more bids in the auction. The correct answer is: The higher expected click-through rate could lead to a […]
Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms. Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them. Bob’s ad will appear if the search terms contain all three of the exact keywords. […]
To identify loyal customers and expand the reach to those that resemble your customers To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments To reach people, based on advanced demographic criteria To reach people who have already engaged with your website in the past Download Google Ads […]