True Or False? You Need A Dedicated A/B Testing Tool To Run Your A/B Tests.

What Is The First Question You Should Ask Yourself When Testing Your Marketing Emails?

Why am I running this test? What am I testing? Who am I testing with? How long will my test run? Download HubSpot Email Marketing Certification Exam Answers (PDF)

What Does AIDA Stand For?

Attention, interest, desire, action Attention, interest, decision, action Attention, ideas, desire, action Attention, intention, decision, action Download HubSpot Email Marketing Certification Exam Answers (PDF)

You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA?

By hyperlinking appropriate copy By editing alt-text By linking images to your offer All of the above Download HubSpot Email Marketing Certification Exam Answers (PDF)