Google Ads Search Certification Answers

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

Sara TaylorComments Off on You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
  • With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
  • Google Ads saves you time by deciding what your budget will be on a daily basis.
  • With Google Ads, you can choose a maximum amount to spend per month.
  • With Google Ads, your ads will show up on every available search engine

The correct answer is:

  • With Google Ads, you can choose a maximum amount to spend per month.

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Google Ads Search Certification Answers

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

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To give users an idea of the content they’ll see upon clicking the ad To give users more options over which landing page they want to navigate to To match an appropriate landing page with the search term that triggered the ad To allow the Google Ads system to anticipate what content is present on […]
Google Ads Search Certification Answers

Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

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You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords. You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience. You can implement broad match keywords by setting up a One-Click […]
Google Ads Search Certification Answers

A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?

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Product and brand consideration Leads Website traffic Brand awareness and reach The correct answer is: Leads.