True or false? You can use personalization tokens in email subject lines.

Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:

That the test only asks users to do one task. That the test is designed around a common problem or question that your users have. That the test is designed with the criteria for a good user experience in mind. That the test asks users to accomplish a series of tasks. Download Hubspot Contextual Marketing […]

How can contextual marketing help to make your website more accessible for your visitors?

It can’t – contextual marketing should be limited to your targeted emails and not placed on your website. It will generate an individual navigation menu for each visitor. You can add in personalization tokens to help guide the visitor through each page. You can offer the visitor relevant content upfront instead of making them search […]

Contextual marketing is used in which stage of the Inbound Methodology?

Attract Convert Close Delight All of the stages Download Hubspot Contextual Marketing Certification Exam Answers (PDF)