True or false? You can use personalization tokens in email subject lines.

Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:

It’s easy to get overwhelmed and best to start small in your efforts. Some content offers are for first-time visitors which means the landing page can’t use contextual marketing. It’s only possible to personalize one section of the website at a time. Your visitors will be confused by having different options on each landing page. […]

Default content should be optimized for which group above all?

The segment that you are targeting. The highest-valued persona. Search engines. First time visitors. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Why is a content audit useful?

It shows you how many conversions you’re getting. It shows you how qualified your leads are. It shows you where the holes in your content are. It shows you how authoritative your site is Download Hubspot Contextual Marketing Certification Exam Answers (PDF)