True or false? You can use personalization tokens in email subject lines.

True or false? Holding interviews with your colleagues and boss is an action to take when redesigning the user experience.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

What kind of users do you want to recruit for usability testing?

Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test. Customers only. If you know what they like, you can make the best experience for everyone. Non-customers that have visited your website before. This user segment is the most important since they are near the […]

True or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)